Unfortunately, in today's world, the word 'Business'
has become a dirty word. Nobody talks of being able
to do business without some form of corruption. The
words "Principle" and "Philosophy"
are out-dated words.
In
this scenario, Genest has stood apart and practise
business with Ethics and Transparency as a "Strategy"
just as other practice different forms of corruption
as sales and survival strategy. Our 33 years experience
has given us the confidence of believing that even
in today's world, our strategy helps not only in surviving
but also in thriving.
We
firmly believe that customer service and customer
satisfaction is the best form of marketing and in
33 years of its existence, Genest has not advertised
even once about its products. Even then, our turnover
has steadily increased from a meagre sales in the
formitive years.
We
are continuously engaged in development and up-gradation.
Having worked with a wide spectrum of Industry, we
have built a very large Experience Bank which helps
us in delivering better products. We can today claim
to be one of the best in many fields where we have
had the scope of manufacturing a couple of plants,
such as in the fields of Impregnation and Coating.
We
have been recognised by Govt. authorities as a High-Tech
Industry and have been awarded the President's Medal
twice for employment of Differently Abled as a part
of our Philosophy of Social Obligation Of Industry
To Society. At one stage, upto 25% of our labour force
constituted Differently Abled to include blind, deaf
and dumb, orthopaedically Disabled as also mentally
retarded.
Genest
has also believed that home market should have a priority
over exports. Besides, the home market has been big
enough. However, Genest has Exported its Products
to the highly developed machinery making country of
Germany.
